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Simms Fishing Products and Posh Chocolat Join Together in Sweet Support of Casting for Recovery

Limited edition chocolates benefit women with breast cancer.

Bozeman, MT. October 10, 2019 – Two Montana brands, SIMMS and Posh Chocolat, have joined together this October to support Casting for Recovery (CfR) with a unique, fly-fishing themed chocolate treat. This sweet promotion features Posh Chocolat’s recently released Montana Fly Box collection with a few SIMMS Fish and CfR Pink Fly branded bonbons to complete the box.  

Each handcrafted bonbon gleams with Posh Chocolat’s signature dark chocolate and is infused with a flavor most connected with the Treasure State, huckleberry. The taste is as exquisite as it is as visually stunning – the 12 bonbons are finished with an assortment of fly patterns, the Simms Fish and the CfR Pink Fly. An added bonus is the sustainable packaging; the metal box is designed to be repurposed for that next fly fishing adventure! This unique and limited edition treat is available online at simmsfishing.com through the month of October, $24.95.

Award-winning Chef/Co-Owner, Jason Willenbrock, an outdoor enthusiast, began dreaming of a way to blend his two greatest passions – fly fishing and craft chocolate – into something that could speak to all 5 senses. “The Montana Fly Box is the best way I could think to honor this great state…and collaborating with Simms to support an important cause, especially Casting for Recovery, is beyond exciting!” says Chef Jason.

“As a longstanding national sponsor of CfR, we know the positive impact their retreats are having on thousands of women,” says Diane Bristol, Simms Sr. Director of Employee & Community Engagement. “We are excited for this opportunity to celebrate Casting for Recovery and enjoy a delicious Montana-made chocolate that ultimately connects another woman diagnosed with breast cancer to a CfR retreat.”

In honor of Breast Cancer Awareness month, proceeds from the sales of this limited-edition treat will be donated to Casting for Recovery. CfR is a Montana based national nonprofit that provides healing outdoor experiences for women with breast cancer. “We are excited to add a sweet layer to our long-term partnership with Simms and also to collaborate with Posh Chocolat,” says Whitney Milhoan, CfR Executive Director. “And the thoughtfulness of designing a box that can be repurposed is especially appealing.”

Casting for Recovery® (CfR) is a 501(c)(3) nonprofit founded in 1996 featuring a unique program that combines breast cancer education and peer support with the therapeutic sport of fly fishing. Their retreats offer opportunities for women to find inspiration, discover renewed energy for life and experience healing connections with other women and nature. CfR’s retreats are open to women with breast cancer of all ages, all stages of treatment or recovery, at no cost to the participants.

Simms Fishing Products:  Established in 1980, SIMMS is the preeminent manufacturer of fishing waders, outerwear, and technical fishing apparel and accessories. SIMMS’ 80,000 square foot facility in Bozeman, MT is the country’s only manufacturing facility for fishing waders. The full line of SIMMS gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com. Simms is where premier product executions align with their compassion for others. They prioritize people, their business partners, and a fishing culture that hinges on robust fisheries.

Posh Chocolat was founded in 2002 in Missoula Montana by Ana and Jason Willenbrock, husband and wife team. After both met and graduated from The Culinary Institute of America (CIA) in New York. these passionate chefs/chocolatiers followed their dream and started creating the most pure and highest quality chocolate and confections. Their award winning, handcrafted artisanal creations are of quality only paralleled to those created in France, but each with an individual flare. They have captured the essence of various spices, herbs, and glorious fragrant notes that excite the palate as well as soothe the senses. www.poshchocolat.com

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