Lise grew up in Michigan chasing adventure. Her passion for fly fishing led to her found Maven Fly in 2012. The mission of the company is to marry fashion + function in outdoor clothing designed just for women. Before Maven Fly she spent years working in the marine industry with her brother at Tempress Products, a family business.
Lise has a background in marketing and promotion with a focus on brand building. In her 20+ year career she’s worked with many great retailers and brands. Bass Pro Shops, Fetzer Vineyards and Pizza Hut are a few of her favorites. For years Lise has been a supporter and volunteer for Casting for Recovery. In addition, she has also done project marketing work and is now honored to officially join the team as the Marketing Director in 2017.
Lise is excited to focus her energies on CfR! Lise is a graduate of the University of Arizona. She’s a mom to one amazing daughter with special needs, who’s determination and strength are a constant reminder that anything is possible. She is also currently serving on the American Fly Fishing Trade Association Board and calls Austin, TX home, where she lives with longtime Veterinarian boyfriend, her daughter and 2 dogs.